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As covered in the previous section, we were able to compare businesses side by side across different ESG initiatives. Although we created a simple ESG score, we want our score **not to be subjective but truly data driven**. In other terms, we do not want to solely base our assumptions on companies’ official disclosures but rather on how companies' reputations are perceived in the media, across all 3 environmental, social and governance variables. For that purpose, we will be using [GDELT](https://www.gdeltproject.org/), the global database of event location and tones as a building block to that framework.
News analytics
As covered in the previous section, we were able to compare businesses side by side across different ESG initiatives. Although we created a simple ESG score, we want our score not to be subjective but truly data driven. In other terms, we do not want to solely base our assumptions on companies’ official disclosures but rather on how companies' reputations are perceived in the media, across all 3 environmental, social and governance variables. For that purpose, we will be using GDELT, the global database of event location and tones as a building block to that framework.